web sites and technical solutions
Quick and Easy Updates
I create websites that are easy for customers to keep update themselves.
This cuts down on the usual back and forth of trying to get in touch between an owner and the webmaster. During a recent meeting I quickly added a news story before the presentation announcing it was finished.
A Brief History of the Internet
The internet has changed drastically from it’s beginnings when a bunch of hippies wanting to make information available for sharing with everyone were able to get a combination government and educational system to be made public. The first and most common categories for websites stand for COMmecial, ORGanization, EDUcational and NETwork.
The Evolution of the Internet
The downside of the original idea of everything on the internet is that a lot of it is unverified. The focus on the web has shifted to selling products, promoting ideas and public relations to shape what people think about a company, group or person. It makes sense for us to be the ones painting ourselves in a positive light instead of relying on the press, blogs and review sites.
A website is more than what people see, but also how it works and is found. Questions tend to be about what is on it but people notice when a website doesn’t work. A Content Management System (CMS) has tools to help influence how promotions show up when people search. A CMS helps add fresh content which the search engine companies use to rank websites.
The Town cryer of the past has been replaced by newspapers and other media used today. More advertising is done on the internet than on television.
Better marketing means reaching out beyond the core customers to relate to the public instead of selectively listening only to those already agreeing with us. I’m in the 0.466% minority of the population that is technical. Amusing activities or a light touch can appeal to the 60% of people that do things because they’re fun such as the "this day in history" or a "daily quote" like the examples below. They may have to be downplayed for serious professions.
The internet is not to be feared but thought of as a tool depending on how it is used. I can create from scratch website tools to address many concerns faced. The FTC considered my proposal for dealing with the problem of robocalls otherwise known as telephone spam.
Both Website and Facebook
Social media like Facebook and Twitter are about popularity and generating publicity while a website is informative and coveys the long-term stability of a business of group.
What comprises a website involves balancing 3 main aspects plus security as an additional concern.
The text, images and other elements contributing to how it looks. Most questions tend to be about this basic level but people notice the next point.
How well it works:
This includes that the links work and what features are used to how the users (or site owner) use it. Propritory programs like Flash do not work on mobile devices and make it hard to find a site should be avoided.
The thousands spent on Search Engine Optimization (SEO) to improve websites being found is not just for big companies. Recently a prize of $20,000 dollars worth of website marketing assistance was awarded in a contest to benefit a local charity. An analogy of not doing online promotions is a great concert held in an undisclosed location without any advertising.
This can be accomplished by carefully choosing what words are used both on the site or in picking the website name. Someone else bought the domain name for Guy Fieri's new restaurant and put up a fake menu as a joke.
What most people think is a hacker of is not what the word originally meant. Examples of hackers include computer genius Steve Wozniak or the TV show McGuyver finding how to get things to work, crackers are those that cause mischief.
Security is both how well the site works and not being seen by mischief makers. Security failures are not just keeping out those mischief makers but also to not restrict those needing access. One way is to label things as something else to hide what they are. British intelligence used this to post on a terrorist website. What the bad guys thought were explosive making directions was just a cupcake recipe.
People trying to hack into websites do not just go after big companies or seek personal information. The Target security breach was made through their HVAC contractors. Sometimes script kiddies or more organized pirates install programs to send out spam or viruses from a website's server computers. Some businesses and banks have either underestimated risks or had phony security measures meant to give their customers a false sense of feeling safe but doing nothing.